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Vintage My Little Pony

The pastel-maned ponies of the first generation.

First-generation ponies can be found in Japan too, in smaller numbers than in the United States or Europe, but sometimes in Japanese versions you will not find anywhere else. Enough to make any collector dream!

In the guide below, I help you recognise a genuine G1 pony and avoid the more recent generations.

The guides

  • My Little Pony (G1)

    The first generation, sold from 1982 to 1992 in the United States, is the one that makes most collectors' hearts beat faster. In Japan, Takara adapted it from 1985 with redesigned ponies, now highly sought after.

Searching in Japan

Keywords to paste into the search bar on Buyee, Mercari, Yahoo! Auctions or PayPay Flea Market.
KeywordWhat it means
マイリトルポニーMy Little Pony
ビンテージvintage

Where to find it in Japan

If you are travelling to Japan, these are the shops in the guide that stock it.

The full guide to shopping in Japan

Recent finds

  • Pink plastic lunch box printed with ponies having a party, with its blue and pink flask.

    My Little Pony · 1988

    My Little Pony, Bluebird lunch box and flask (1988)

    Playtime snacks never looked so good. This pink lunch box from 1988 is British: it was made by Bluebird, the future home of Polly Pocket, under licence from Hasbro. The partying ponies are printed onto the plastic rather than stuck on, and the original flask is included. The seller bought it in a vintage shop in England and mentions a few small scratches, but no cracks. It measures 22 × 20 × 10 cm: perfect for keeping treasures in.

    Toy line
    My Little Pony (G1)
    Condition
    Good condition, small scratches, complete
    Listing price
    ¥15,000 · about €83
  • Pale blue sea pony with a curled tail and a mauve mane, lying on pink fabric.

    My Little Pony · 80s

    My Little Pony G1, 80s Sea Pony

    Sea Ponies were the first generation's water family: a curled tail instead of legs, and a mane to brush like all the others. This one has kept its pastel colours, pale blue and mauve. The listing names it Seawinkle, a name to check against the photos. Before you fall for it, look closely at the mane: that is what suffers most on these ponies.

    Toy line
    My Little Pony (G1)
    Condition
    Used, looks in good condition, completeness to check
    Listing price
    ¥4,000 · about €22
    Sale ends
    3 October at 15:30 (Paris time)
  • Zig Zag, a small pink and white zebra, in its blister on a “My Little Pony Pony Friends” card.

    My Little Pony · 80s

    My Little Pony G1, Zig Zag the “Pony Friends” zebra, never opened

    Among the ponies' friends, there was a zebra! Zig Zag belongs to the “Pony Friends”, the first generation's line of animal companions, far rarer than the ponies themselves. This one has never left its blister and still has all its accessories. The seller mentions sticker glue marks on the plastic and small creases on the edge of the card. It is an expensive piece, for a collection looking for something exceptional.

    Toy line
    My Little Pony (G1)
    Condition
    Never opened, card slightly creased, complete
    Listing price
    ¥59,000 · about €328